Case Study 1: Selfridges London Wayfinding System


In March 07 we delivered 11 tons of acrylic for 92 freestanding & wall mounted directional signs for a new wayfinding system at Selfridges, for their Oxford Street store.Free standing wayfinder signs

The finished items were carefully made by laminating clear and opal acrylic sheets, and finished to a perfectly polished face and curved edge.

Some of the largest signs weighed in at around 133kg and were up to 3.5m in length.

Large Plastic Wayfinder Sign